Creative Asset Manager
Justtrack’s CAM combines the key features around creative management: Upload, administration, sharing with externals as well as key insights and reporting.
Term | Definition |
|---|---|
Creative | One single creative, e.g. an interactive end card. We support Videos, Statics and Playables. |
Creative Group | Creatives grouped with the same content to simplify visualization |
Creative Set | The set of creatives that is live in a campaign. It's based on what the networks allow for their campaigns. It can be a single creative, but also combinations of creatives such as video + end card. |
Transmit | Transmitting a creative set to a partner or campaign via an API integration |
The CAM has two main features:
- Creative Storage: Creatives are uploaded here in a directory structure and can be shared with Account Managers for managed networks
- Creative Set Creation: For all networks, where justtrack supports creative transmission via an API, the creative sets can be created and transmitted here based on the network's requirements.
Creatives are uploaded and stored in the Creative Browser. The main features include:
- Upload creatives and directories. You can either select them using a file picker or via drag & drop. For directory upload, a screen indicates which directories will be created and which files will be uploaded. Already existing directories and files will be skipped.
- Create your own directory structure. You can create entity directories (from existing networks, apps, GEOs) or custom directories
- Share creatives with users. You can share directories or specific files with users. This is specifically useful for managed campaigns, where assets need to be shared with the account manager
- Preview, Edit, Download creatives and creative tags
The Creative Browser with uploaded files, created directories and smart search
Users can create creative sets from existing creatives. Every network has different requirements for the creatives (e.g. max file size, resolution, length, orientation) and their combinations.
First, a network is selected
Network Select
Then, a variation needs to be selected. Variations are individual per network.
Variation Select (network specific)
After this, the user needs to select the creatives suitable for the selected variation. The user can filter or search for specific creatives.
Selection of the creatives
After the creative set is created, it can be transmitted. Based on the integration, the creative set can either be transmitted to a network's creative pool, or directly to a campaign.
Partner | Transmit to creative pool | Transmit to campaigns |
|---|---|---|
Applovin | ✅ | ✅ |
Facebook / Meta | | ✅ (to ad sets) |
Google Ads | ✅ (*) | |
Ironsource | ✅ | |
Unity | ✅ | |
Google Ads: Transmitting to YouTube possible to a predefined channel
Last modified 9mo ago