JustTrack
Search…
Funnel

Funnel

For analyzing your users in-game behaviour justtrack offers two funnel views:
  • Basic Funnel which allows you to add every event you want
  • Game Progression Funnel which is automatically generated based on level/quest progression

Basic Funnel

Concept

Justtrack’s Basic Funnel is the perfect way to track users progress inside your apps or games. You can conveniently check which steps users pass and find weak spots, where users decide to leave. The Basic Funnel provides information about users’ churn and is equipped with different visualizations, so you can use the most convenient and meaningful for you. Let’s dig in deeper.
By default we feed your funnel with the most meaningful events, for example session_app_open and registration_process_start. This gives you an opportunity to touch some data without any additional setup.
When you are ready to build something custom, you can easily add, delete or edit steps. Every time you update your funnel structure, it will be recalculated and you will receive updated data. Moreover, you don’t have to care about ordering the funnel steps. Justtrack automatically orders all requested events by unique count per user. Also it takes into account only events from users that completed the very first step. Finally, the funnel will help you to find anomalies by unobtrusive color coding.

Adding and Editing Steps

Both can be done via single form. All you have to do is: Select an event you want to add. If you want to edit an event, this field will be already filled in for you.
Select a mode of adding steps:
  • All events - you will get back one entry for the selected event with all unique occurrences. Fast and easy
  • All events split by an event dimension - handy if you need to add several mutations of the same event
  • Some events - filter for specific values in all available dimensions - use 100% of basic funnel flexibility

Understanding Funnel Table Data

  • Users - unique count per user (only one occurrence of an event per user is taken into account). All further steps only contain events from users who completed the first step.
  • Users of Step 1 - users of the current step / users of the Step 1 * 100
  • Completion Rate - users of the next step / users of the current step * 100
  • Churn - users of the next step - users of the current step
  • Churn Rate - (users of the next step / users of the current step) * 100

Understanding Funnel Graph Data

For visualization of your users in-app life we use 2 types of graphs:
  • Default graph - direct visualisation of the table data with possibility to select metrics you want to see Time graph (for absolute and relative churn ) - see users churn aggregated by selected time period (date, week, month). We recommend you to use
  • Time graphs when you want to check for some dramatic changes in events churn - for example after app update roll out.

Game Progression Funnel

The Game Progression Funnel is the best option to analyze quality, difficulty and atractiveness of levels and quests in your games. Available are all metrics introduced in Basic Funnel as well as additional metrics specific to the level and quest progression. Thus, the Game Progression funnel enables an extended understanding of usersin-game behavior.
To start working with the Game Progression Funnel you need to set up the justtrack SDK to send at least the progression_level_start or progression_quest_start event. This will provide you with the standard funnel metrics you are familiar with from the Basic Funnel.
For getting info about average playtime you also have to set up progression_level_finish or progression_quest_finish events.
The last step for getting the full Game Progression Funnel power is to add progression_level_fail or progression_quest_fail events. Together with Average Playtime and Average Fails per user you will get a possibility to analyze the difficulty of your levels.
Depending on your event setup you can request a funnel built by Level Name, Level Id, Quest Name or Quest Id. When you select Game Progression Funnel by Level Name or Level Id, we will look for progression_level_{action} events, and in case of Quest Name and Quest Id - for progression_quest_{action} events.
From a technical point of view, levels and quests are identical. You use either or both. The latter is handy if a level consists of multiple quests or quests are spanning over multiple levels. This way, you can track and observe users’ progression on two scales.
The Game Progression Funnel uses the same logic of ordering events as the Basic Funnel. This is a great way for you to notice anomalies.

Events in detail

  • progression_level_startorprogression_quest_start event should be sent whenever the level/quest is started/restarted
  • progression_level_finishorprogression_quest_finish event should be sent whenever the user successfully ends a level/quest
  • progression_level_failorprogression_quest_fail event should be sent whenever the user ends a level/quest without being successful
  • To make things work all together it is required that element_name or element_id is identical for the start, fail and finish events that belong to the same level/quest.