View a funnel

A funnel is a data view dedicated to analyzing users' in-app behaviors. It consists of steps that mark key events users trigger as they use your app. There are two types of funnels you can create:

• Standard funnel: Can include any type of event you receive from the justtrack SDK.
• Progression funnel: Includes only jt_progression events, but provides more detailed data about each step in the progression.

In this guide, you'll learn how to view these funnels, and what the differences are between their data views.

Navigate to funnels

In the Main Menu, navigate to APP ANALYTICS > Funnels. This opens the funnels list where you can see details about your funnels.

From here, click a funnel to open its data view. Depending on the funnel type, the data view will be slightly different.

Standard funnels

The standard funnel includes the following columns:

Column	Description
Users	This is the number that matched this step and all previous steps.
Step Completion Rate	Of the users who completed all previous steps, this is the percentage that also matched this step.
Churn	This is the number that haven't matched this step, but matched all previous steps.
Churn Rate	Of the users who completed all previous steps, this is the percentage that haven't matched this step.
Total Completion Rate	Of the users who completed the first step, this is the percentage that also matched all steps up to and including this one.

Progression funnels

The progression funnel includes the following columns:

Column	Description
Users	This is the number that matched this step and all previous steps.
Complete/Start ratio	Of the users who completed all previous steps, this is the number of users who completed this step divided by the ones who only started it.
Fail/Complete ratio	Of the users who completed all previous steps, this is the number of users who failed this step divided by the ones who completed it.
Avg. Completion Time	This is the average amount of time it takes users to complete this step. You provide the completion time on the jt_progression(jt_action="complete") event.
Step Completion Rate	Of the users who completed all previous steps, this is the percentage that also matched this step.
Churn	This is the number that haven't matched this step, but matched all previous steps.
Churn Rate	Of the users who completed all previous steps, this is the percentage that haven't matched this step.
Total Completion Rate	Of the users who completed the first step, this is the percentage that also matched all steps up to and including this one.