Skip to main content

Funnels

A funnel is a data view dedicated to analyzing users' in-app behaviors. It consists of steps that mark key events users trigger as they use your app.

You can configure two types of funnels:

  • Standard funnel
  • Progression funnel

Standard funnel​

A standard funnel can include any type of event you receive from the justtrack SDK.

Example​

Imagine you've created an app where users can search for and listen to music, make playlists, and more. You might configure a funnel that tracks the following steps:

  1. User opens the app
  2. User creates an account
  3. User plays a song
  4. User adds a song to a playlist
  5. User is shown an ad
  6. User clicks an ad
  7. User makes an in-app purchase

With this configuration, you can analyze things like:

  • How many users enter the funnel (complete the first step)?
  • What percentage of users in the funnel complete each step?
  • What percentage of users churn at any given step?
  • and more...

Progression funnel​

A progression funnel includes only jt_progression events, but provides more detailed data about each step in the progression.

Example​

Imagine you've made a mobile game. You might configure a funnel that tracks player progression through the levels. With this configuration, you can analyze things like:

  • How many users enter the funnel (reach the first level)?
  • What percentage of users in the funnel start or complete each level?
  • What percentage of users fail at a level?
  • For players that completed the level, how long did it take?
  • and more...
Jump to