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Funnels

A funnel is a data view dedicated to analyzing users' in-app behaviors. It consists of steps that mark key events users trigger as they use your app.

You can configure two types of funnels:

  • Standard funnel
  • Progression funnel

Standard funnel

A standard funnel can include any type of event you receive from the justtrack SDK.

Example

Imagine you've created an app where users can search for and listen to music, make playlists, and more. You might configure a funnel that tracks the following steps:

  1. User opens the app
  2. User creates an account
  3. User plays a song
  4. User adds a song to a playlist
  5. User is shown an ad
  6. User clicks an ad
  7. User makes an in-app purchase

With this configuration, you can analyze things like:

  • How many users enter the funnel (complete the first step)?
  • What percentage of users in the funnel complete each step?
  • What percentage of users churn at any given step?
  • and more...

Progression funnel

A progression funnel includes only jt_progression events, but provides more detailed data about each step in the progression.

Example

Imagine you've made a mobile game. You might configure a funnel that tracks player progression through the levels. With this configuration, you can analyze things like:

  • How many users enter the funnel (reach the first level)?
  • What percentage of users in the funnel start or complete each level?
  • What percentage of users fail at a level?
  • For players that completed the level, how long did it take?
  • and more...