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attributionEvent

This table tracks attribution events, which is equivalent to only those install events that are included in the Installs metric.

FieldTypeDescription
app_idintjusttrack's identifier for this app
attributesmap<string,string>A map of attributes related to the attribution
country_iso2stringThe two-character ISO country code derived from the ip
event_timetimestampThe date and time in UTC at which the event happened. This timestamp doesn't include the timezone.
event_idstringjusttrack's identifier for this event
jt_ad_set_idintjusttrack's identifier for the ad set
jt_campaign_idintjusttrack's identifier for the campaign
jt_creative_idintjusttrack's identifier for the creative asset
partner_idintjusttrack's identifier for the advertising partner
recruiter_user_idstringIf the attribution was made with affiliate link, this is the ID of the user who invited the current user

The attributes map may contain the following values:

FieldTypeDescription
ad_event_idstringThe identifier of the ad event
ad_group_idstringThe identifier of the ad group
ad_unitstringThe type of the ad shown. Example values include interstitial and banner
apple_search_ads_conversion_typestringThe conversion type for Apple Search Ads
apple_search_ads_event_idstringThe identifier for the Apple Search Ads event
apple_search_ads_event_idstringThe identifier for the Apple Search Ads keyword
bid_typestringThe way that advertisers bid in the auction. Example values include CPI
bid_value_usdstringThe value of the ad's bid in USD
channelstringThe campaign's channel.
creative_namestringjusttrack's name for the creative asset of the creative shown and which resulted into attribution
custom0stringA custom dimension sent with the event
custom1stringA custom dimension sent with the event
custom2stringA custom dimension sent with the event
custom3stringA custom dimension sent with the event
event_user_agentstringThe user agent for the user's device where click/view happened
external_ad_set_idstringThe ad partner's identifier for the ad set on click/view
external_creative_idstringThe ad partner's identifier for the creative asset on click/view
external_click_idstringThe external ID of the click
external_view_idstringThe external ID of the view
fb_adgroup_idstringAd group identifier for Facebook campaigns
fb_adset_idstringAd set identifier for Facebook campaigns of the add shown and which resulted into attribution
fb_adset_namestringAd set name for Facebook campaigns of the add shown and which resulted into attribution
fb_campaign_idstringFacebook campaign identifier of the event resulted into attribution
source_idstringThe ad partner's identifier of the media source where the ad is shown
source_bundle_idstringThe bundle ID of the app in which the ad was shown before click/view happened
source_categorystringThe category of the app where the ad is shown before click/view
source_namestringThe name of the media source where the ad is shown before click/view
source_placementstringInformation about where the ad is shown
source_publisherstringThe publisher of the media source in which the ad was shown