Bidding hierarchy

You can configure bids for different levels of granularity:

Campaign-level bids

These bids apply to all ads for the campaign that don't match any more specific bidding criteria. This means, the bid amount will be applied to all countries and sources for the campaign.

Ad set-level bids

For adjoe, we also require an ad set ID. This means the bids apply to ads in your campaign that are part of a specific ad set. We don't support adset-level bidding for any other partners.

Country-level bids

These bids apply to ads in your campaign that target a specific country. All ads for other countries will fall back to the campaign-level bid.

Source-level bids

These bids apply to ads in your campaign that are shown in some specific source content, such as in another app or a website. All ads shown in other content sources will fall back to the appropriate country or campaign-level bid.

Example

Here is an example of how bid configurations are applied to different cases. These are ordered from the most general to the most specific:

CampaignId	Country	SourceId	Bid
123	-	-	0.5
123	DE	-	0.1
123	DE	789	0.03

warning

This example provides a simplified version of the bid upload data. This would not be valid for a CSV upload. Refer to our Bid upload CSV format for the correct columns.