Partners
A partner is a platform that you, as an app developer, work with to accomplish one of two goals:
- Advertise your app
- Monetize your app
A single partner may help with one or both of these goals.
"Partner" is an umbrella term that simplifies more specific industry terminology, such as "network" and "exchange".
Advertising partners
An advertising partner (ad partner), is a platform that distributes ads for your app. It pairs your marketing needs with ad space inventory from content publishers. Example ad partners include Adjoe and Google Ads.
Partners are inventory resellers in that they purchase ad inventory from many publishers and resell that inventory to advertisers whose demand matches the supply.
In justtrack, you can track the installs, advertising costs, and much more data from your ad campaigns with these partners.
Monetization partners
A monetization partner is a platform that manages ads in your app. You configure the monetization partner's SDK in your app, and it displays advertisements and records ad impressions. In justtrack, you can track the revenue that's generated from these ad impressions.
Example monetization partners include ironSource and AppLovin Max.
Integrated vs custom partners
Ad partners are either integrated or custom.
Integrated partners are those for which justtrack has done manual work to create connections between their platform and ours. For integrated partners, we have:
- specified postbacks
- configured the tracking URLs
- built custom cost data importers
- and more.
Custom partners are those for which justtrack has done no manual work. Therefore, you must provide all details about the partner including:
- the partner's name and default channel
- postback URLs
- tracking URLs
- and more.
All monetization partners are integrated. You can't connect a custom monetization partner.