Metrics
Here, you'll find names, short names, and descriptions for all metrics in the justtrack dashboard.
Metric name | Short name | Description |
---|---|---|
Actions | - | The number of successful actions. |
Actions Rate | Actions % | The rate at which users who install the app complete an action. |
Active Users | - | The number of unique users who open your app. |
eCPM | - | Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000 |
Monetization Ad Impressions | Ad Impressions | The number of times an ad is shown on a user's screen within your app. |
Ad Monetized Users | - | Number of users who saw at least one ad impression |
Advertising Spend | Ad Spend | The amount of money you spend on advertising. |
Average Revenue per Action | ARPA | The average amount of revenue you earn per action. |
Average Revenue per Active User | ARPAU | The average amount of revenue you earn per active user. |
Average Revenue per Install | ARPI | The average amount of revenue you earn per install. |
Average Event Value | Avg. Event Value | The average value of the event. |
Average Purchase Value | Avg. Purchase Value | Sum of revenue divided by number of purchases |
Average Revenue per Paying User | Avg. Revenue per Paying User | Sum of revenue (net) divided by sum of paying users |
Average Session Length | Avg. Session Length | The average amount of time users spend in your app per session. |
Average Time Spend in App | Avg. Time Spend | The average amount of time an active user spends in your app. |
Blocked Users | - | The number of blocked users. |
Churn | - | The number of users who have churned. |
Churn Rate | - | The rate at which users churn. |
Clicks | - | The number of unique users that click an ad for your app. |
Completion Rate | - | The number of users that finish the level. |
Cost per Action | CPA | The amount of money you spend per action. |
Cost per Install | CPI | The amount of money you spend for a user to install your app. |
Click-to-install Rate | CTI | The rate at which users who click an ad for your app install your app. |
Click-through Rate | CTR | The rate at which users who see an ad for your app click the ad. |
Effective Cost per Click | eCPC | The amount of money you spend for a user to click your ad. |
Effective Cost per Mille | eCPM | Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000 |
Effective Cost per View | eCPV | The amount of money you spend per ad impression (view). |
External Advertising Spend | Ext. Ad Spend | The amount of money you spend on advertising as imported from your network(s). |
External Clicks | Ext. Clicks | The number of unique users that click an ad for your app as imported from your network(s). |
External Impressions | Ext. Impressions | The number of times an ad for your app is shown on a user's screen as imported from your network(s). |
Fails | - | The number of users that fail a specific level or quest. |
Fail Rate | - | Number of failed purchases divided by number of purchases |
Failed Purchases | - | Number of failed purchases |
First-time Paying Users | - | Number of unique users that completed a purchase for the first time |
Goals | - | The number of events for the specified goal. |
Gross Profit | - | The amount of revenue you earned minus the amount of money you spent on advertising. |
Gross Profit % | Gross Profit Margin | The gross profit you earned compared to the revenue you earned. |
Impressions | - | The number of times an ad for your app is shown on a user's screen. |
Install Rate | - | The rate at which users who are shown your ad install your app. |
Installs | - | The number of unique installs. |
Installs per Mille | IPM | The number of installs per thousand ad impressions. |
Monetized Users | - | The number of users who have made a monetary transaction in your app. |
Monetized Users Rate | - | The number of monetized users compared to the number of active users. |
Net Profit | - | The amount of revenue you earned minus the amount of money you spent on advertising and payouts. |
Net Profit % | Net Profit Margin | The net profit you earned compared the the revenue you earned. |
Paying User Rate | - | Number of unique users that completed a purchase divided by number of active users |
Paying Users | - | Number of unique users that completed a purchase |
Payout | - | The amount of money you've spent on payouts at the time of the defining timestamp. |
Payout Rate | - | The amount of money you've spent on payouts compared to the amount of revenue you've earned. |
Average Playtime | Avg. Playtime | The average amount of time spent playing in your game. |
Purchases | - | Number of purchases |
Re-downloads | - | The number of redownloads. |
Refund Rate | - | Number of refunds divided by number of purchases |
Refunds | - | Number of refunds (purchases_refunded) |
Reinstalls | - | The number of times your app is installed after the first install for every unique user. |
Restricted Users | - | Number of restricted users |
Retention Rate | - | The rate at which users who install your app continue to use the app. |
Revenue | - | The amount of revenue you earn. |
- | Share of revenue | |
Return on Advertising Spend | ROAS | The amount of revenue you earn compared to the amount you spend on advertising. |
Return on Investment | ROI | The amount of revenue you earn compared to the amount you spend on advertising and payouts. |
Rolling Retention Rate | - | The cumulative number of active users compared to the number of installs. |
Sessions | - | The number of unique sessions. |
Network SKAd Postbacks | - | The number of SkAd postbacks a network sends. |
Spend | - | The amount of money you spend on advertising and payouts. |
Users of Step One | - | The number of users of step one. |
Suspicious Users | - | The number of suspicious users. |
Time Spend in App | - | The amount of time spent in your app. |
Total Events Count | - | The number of total events. |
Total Events Value | - | The total value of the event. |
Unique Events | - | The number of unique events. |
Users | - | The number of unique users. |