Metrics

Here, you'll find names, short names, and descriptions for all metrics in the justtrack dashboard.

Metric name	Short name	Description
Actions	-	The number of successful actions.
Actions rate	Actions %	The rate at which users who install the app complete an action.
Active users	-	The number of unique users who open your app.
eCPM	-	Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000
Monetization ad impressions	Ad impressions	The number of times an ad is shown on a user's screen within your app.
Ad Monetized Users	-	Number of users who saw at least one ad impression
Advertising spend	Ad spend	The amount of money you spend on advertising.
Average revenue per action	ARPA	The average amount of revenue you earn per action.
Average revenue per active user	ARPAU	The average amount of revenue you earn per active user.
Average revenue per install	ARPI	The average amount of revenue you earn per install.
Average event value	Avg. event value	The average value of the event.
Average purchase value	Avg. purchase value	Sum of revenue divided by number of purchases
Average revenue per paying user	Avg. revenue per paying user	Sum of revenue (net) divided by sum of paying users
Average session length	Avg. session length	The average amount of time users spend in your app per session.
Average time spend in app	Avg. time spend	The average amount of time an active user spends in your app.
Blocked users	-	The number of blocked users.
Churn	-	The number of users who have churned.
Churn rate	-	The rate at which users churn.
Clicks	-	The number of unique users that click an ad for your app.
Completion rate	-	The number of users that finish the level.
Cost per action	CPA	The amount of money you spend per action.
Cost per install	CPI	The amount of money you spend for a user to install your app.
Click-to-install rate	CTI	The rate at which users who click an ad for your app install your app.
Click-through rate	CTR	The rate at which users who see an ad for your app click the ad.
Effective cost per click	eCPC	The amount of money you spend for a user to click your ad.
Effective cost per mille	eCPM	Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000
Effective cost per view	eCPV	The amount of money you spend per ad impression (view).
External advertising spend	Ext. ad spend	The amount of money you spend on advertising as imported from your network(s).
External clicks	Ext. clicks	The number of unique users that click an ad for your app as imported from your network(s).
External impressions	Ext. impressions	The number of times an ad for your app is shown on a user's screen as imported from your network(s).
Fails	-	The number of users that fail a specific level or quest.
Fail rate	-	Number of failed purchases divided by number of purchases
Failed purchases	-	Number of failed purchases
First-time paying users	-	Number of unique users that completed a purchase for the first time
Goals	-	The number of events for the specified goal.
Gross profit	-	The amount of revenue you earned minus the amount of money you spent on advertising.
Gross profit %	Gross profit margin	The gross profit you earned compared to the revenue you earned.
Impressions	-	The number of times an ad for your app is shown on a user's screen.
Install rate	-	The rate at which users who are shown your ad install your app.
Installs	-	The number of unique installs.
Installs per mille	IPM	The number of installs per thousand ad impressions.
Monetized users	-	The number of users who have made a monetary transaction in your app.
Monetized users rate	-	The number of monetized users compared to the number of active users.
Net profit	-	The amount of revenue you earned minus the amount of money you spent on advertising and payouts.
Net profit %	Net profit margin	The net profit you earned compared the the revenue you earned.
Paying user rate	-	Number of unique users that completed a purchase divided by number of active users
Paying users	-	Number of unique users that completed a purchase
Payout	-	The amount of money you've spent on payouts at the time of the defining timestamp.
Payout rate	-	The amount of money you've spent on payouts compared to the amount of revenue you've earned.
Average playtime	Avg. playtime	The average amount of time spent playing in your game.
Purchases	-	Number of purchases
Re-downloads	-	The number of redownloads.
Refund rate	-	Number of refunds divided by number of purchases
Refunds	-	Number of refunds (purchases_refunded)
Reinstalls	-	The number of times your app is installed after the first install for every unique user.
Restricted users	-	Number of restricted users
Retention rate	-	The rate at which users who install your app continue to use the app.
Revenue	-	The amount of revenue you earn.
Share of revenue	-	Share of revenue
Return on advertising spend	ROAS	The amount of revenue you earn compared to the amount you spend on advertising.
Return on investment	ROI	The amount of revenue you earn compared to the amount you spend on advertising and payouts.
Rolling retention rate	-	The cumulative number of active users compared to the number of installs.
Sessions	-	The number of unique sessions.
Network SKAd postbacks	-	The number of SkAd postbacks a network sends.
Spend	-	The amount of money you spend on advertising and payouts.
Users of step one	-	The number of users of step one.
Suspicious users	-	The number of suspicious users.
Time spend in app	-	The amount of time spent in your app.
Total events count	-	The number of total events.
Total events value	-	The total value of the event.
Unique events	-	The number of unique events.
Users	-	The number of unique users.