Metrics
Here, you'll find names, short names, and descriptions for all metrics in the justtrack dashboard.
| Metric name | Short name | Description |
|---|---|---|
| Actions | - | The number of successful actions. |
| Actions Rate | Action Rate | The rate at which users who install the app complete an action. |
| Active Users | - | The number of unique users who open your app. |
| eCPM | - | Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000 |
| Ad Impressions | - | The number of times an ad is shown on a user's screen within your app. |
| Ad Monetized Users | - | Number of users who saw at least one ad impression |
| Ad Revenue Per Mille | Ad RPM | Effective cost per thousand ad impressions |
| Advertising Spend | Ad Spend | The amount of money you spend on advertising. |
| Average Revenue per Action | ARPA | The average amount of revenue you earn per action. |
| Average Revenue per Active User | ARPAU | The average amount of revenue you earn per active user. |
| Average Revenue per Install | ARPI | The average amount of revenue you earn per install. |
| Avg. Completion Time | - | Average time to complete the level |
| Average Event Value | Avg. Event Value | The average value of the event. |
| Average Purchase Value | Avg. Purchase Value | Sum of revenue divided by number of purchases |
| Average Revenue per Paying User | Avg. Revenue per Paying User | Sum of revenue (net) divided by sum of paying users |
| Average Session Length | Avg. Session Length | The average amount of time users spend in your app per session. |
| Average Time Spend in App | Avg. Time Spend | The average amount of time an active user spends in your app. |
| Compromised Devices | - | The number of compromised devices. |
| Churn | - | The number of users who have churned. |
| Churn Rate | - | The rate at which users churn. |
| Clicks | - | The number of unique users that click an ad for your app. |
| Complete/Start Ratio | - | Users that completed all previous steps plus had a Start and Complete event for this step, divided by the number of users who completed all previous steps plus had a Start event for this step. |
| Completion Rate | - | The number of users that finish the level. |
| Cost per Action | CPA | The amount of money you spend per action. |
| Cost per Install | CPI | The amount of money you spend for a user to install your app. |
| Click-to-install Rate | CTI | The rate at which users who click an ad for your app install your app. |
| Click-through Rate | CTR | The rate at which users who see an ad for your app click the ad. |
| Effective Cost per Click | eCPC | The amount of money you spend for a user to click your ad. |
| Effective Cost per Mille | eCPM | Revenue (filtered by adrevenue type) divided by Ad Impressions times 1000 |
| Effective Cost per View | eCPV | The amount of money you spend per ad impression (view). |
| Partner Advertising Spend | Partner Ad Spend | The amount of money you spend on advertising as imported from your network(s). |
| Partner Clicks | - | The number of unique users that click an ad for your app as imported from your network(s). |
| Partner Impressions | - | The number of times an ad for your app is shown on a user's screen as imported from your network(s). |
| Avg. Fails per User | - | Number of fails divided by number of users |
| Fail/Complete Ratio | - | Users that completed all previous steps plus had a Fail event for the current step, divided by the number of users who completed the current step and all previous steps. |
| Failed Purchase Rate | - | Number of failed purchases divided by number of purchases |
| Failed Purchases | - | Number of failed purchases |
| First-time Paying Users | - | Number of unique users that completed their first purchase in the selected time range |
| Churn | - | Users who, having matched all steps up to the previous one, have not matched this step. |
| Churn Rate | - | % of users who, having matched all steps up to the previous one, have not matched this step. |
| Goals | - | The number of events for the specified goal. |
| Gross Profit | - | The amount of revenue you earned minus the amount of money you spent on advertising. |
| Gross Profit Margin | - | The gross profit you earned compared to the revenue you earned. |
| Impressions | - | The number of times an ad for your app is shown on a user's screen. |
| Install Rate | - | The rate at which users who are shown your ad install your app. |
| Installs | - | The number of unique installs. |
| Installs per Mille | IPM | The number of installs per thousand ad impressions. |
| Monetized Users | - | The number of users who have made a monetary transaction in your app. |
| Monetized Users Rate | - | The number of monetized users compared to the number of active users. |
| Net Profit | - | The amount of revenue you earned minus the amount of money you spent on advertising and payouts. |
| Net Profit Margin | - | The net profit you earned compared the the revenue you earned. |
| Paying User Rate | - | Number of unique users that completed a purchase divided by number of active users |
| Paying Users | - | Number of unique users that completed a purchase |
| Payout | - | The amount of money you've spent on payouts at the time of the defining timestamp. |
| Payout Rate | - | The amount of money you've spent on payouts compared to the amount of revenue you've earned. |
| Average Playtime | Avg. Playtime | The average amount of time spent playing in your game. |
| Purchases | - | Number of purchases |
| Redownloads | - | The number of redownloads. |
| Refund Rate | - | Number of refunds divided by number of purchases |
| Refunds | - | Number of refunds (purchases_refunded) |
| Reinstalls | - | The number of times your app is installed after the first install for every unique user. |
| Non-Compliant Devices | - | Number of non-compliant devices |
| Retention Rate | - | The rate at which users who install your app continue to use the app. |
| Revenue | - | The amount of revenue you earn. |
| - | Share of revenue | |
| Return on Advertising Spend | ROAS | The amount of revenue you earn compared to the amount you spend on advertising. |
| Return on Investment | ROI | The amount of revenue you earn compared to the amount you spend on advertising and payouts. |
| Rolling Retention Rate | - | The cumulative number of active users compared to the number of installs. |
| Sessions | - | The number of unique sessions. |
| SKAd Postbacks | - | The number of SkAd postbacks a network sends. |
| Spend | - | The amount of money you spend on advertising and payouts. |
| Step Completion Rate | - | % of users who, having matched all steps up to the previous one, also matched this step. |
| Users of Step One | - | The number of users of step one. |
| Suspicious Devices | - | The number of suspicious devices. |
| Time Spend in App | - | The amount of time spent in your app. |
| Total Completion Rate | - | Users who, having matched the first step, also matched all steps up to this one. |
| Event Count | - | The number of total events. |
| Event Value Sum | - | The total value of the event. |
| Unique Users | - | The number of unique events. |
| Users | - | Users who, having matched all steps up to the previous one, also matched this step. |
| Users | - | The number of unique users. |